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| Born in Imo State Nigeria, Alex O. Okoroigwe popularly known as ALEX "O", started his music career as a singer / performer trainee under Uncle Steve Rhodes, the famous Nigerian Musicologist and Television producer in Lagos, 1983. He later joined Lemmy Jackson Music company and worked as a production assistant, song writer, arranger and voice trainer. Two years later, an opportunity came knocking on his door which later resulted in the release of his first album in 1988 under Polygram Record Label (now Premier Music in Nigeria). This marked the beginning of a dream come true for him and THE REST as they say, is history. |
| By 1994, with four successful albums and a Maxi single that sold about 60, 000 copies within the first two months of release, (on Polygram Records label (1990), several music awards, nationwide live performance tours together with his manager then, (Engr. Ikem Okolue) and the band, his career peaked. Alex then started diversifying his interests and part of this, was to go into Music Video Production and also make feature appearances in locally made home videos and feature films. |
| He moved to Singapore but continued with music, doing live performances in night clubs, at corporate functions for companies, Embassies and High Commissions in the country. It was also in Singapore that he studied Digital Film and Video Production, and took additional courses in Music and Audio Production Techniques. He came into South Africa in 2005, saw the viability of doing business in the Music and Film industry and decided to set up DIGIAUDIOVISUALS for Digital Film post production services. The company also functions as a RECORD LABEL. |
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